Jane Chima

  Yes, you need to promote your business. I learned big words from Kdrama this week;  a more important thing than philosophy in business is effectiveness.  The primary purpose of being in Business is to make money. In this age, you do not need a shop to make money. Don't wait for money to get a shop/stall or business place. Start building your clientele. If your business is on social media , all you need to increase visibility, sales and therefore revenue are; Take advantage of Instagram And Facebook Business ads.   They’ve proven effective for small businesses I know. So go big on Mark Zuckerberg’s marketplace. The platforms have features that give the option of posting your adverts on both platforms and Whatsapp Business. Picture from Getresponse Keep being active on all platforms. Post and post new, existing and old stuff at least three times a day.  Some vendors go as far as posting random or old funny clips, thereby keeping their followers and potential cli...

Feedbacks like the above aren't good for business growth as they discourage other "intending" Customers. You should not keep Customers waiting whether you own a kiosk or a conglomerate.  We have terrible and incompetent policymakers in Nigeria whose policies crumble businesses, but business owners should play their part and ensure they keep their businesses afloat by keeping loyal Customers satisfied.  When you satisfy your clients, they would not leave. They will bring more clients to you saving you the cost budgeted for Advertisement and Promotion. One of the parts you need to play well is to hire willing and loyal staff. I didn't believe tales of few good or employable people until I started helping employers to hire people. The labour market is not encouraging, yes, but you should keep searching. You can use job sites well, give them your requirements and pay the applicable fee needed to get what you want. You can also headhunt after proper due diligence. If you d...