Don't Keep Your Customers Waiting

Feedbacks like the above aren't good for business growth as they discourage other

"intending" Customers.

You should not keep Customers waiting whether you own a kiosk or a conglomerate. 

We have terrible and incompetent policymakers in Nigeria whose policies crumble businesses, but business owners should play their part and ensure they keep their businesses afloat by keeping loyal Customers satisfied. 

When you satisfy your clients, they would not leave. They will bring more clients to you saving you the cost budgeted for Advertisement and Promotion.

One of the parts you need to play well is to hire willing and loyal staff. I didn't believe tales of few good or employable people until I started helping employers to hire people. The labour market is not encouraging, yes, but you should keep searching. You can use job sites well, give them your requirements and pay the applicable fee needed to get what you want. You can also headhunt after proper due diligence.

If you do not have time for Administration and/or Recruitment, delegate to reputable and trustworthy people or organisations. Ensure that they understand your business' values, mission, vision and objectives. You should also have adequate quality control in place.

The other part you need to play well is to prepare for uncertainties. Uncertainties abound in Nigeria and the world, so make room for them. There should be procedures to follow, guidelines to adhere to if your product or service isn't/aren't available or easily accessible. 

I should share that I had a photoshoot late last year, and it took the photographer more than 20days to send the first batch of e-copies to me. I had to cajole then threaten with a lawsuit to get the remaining copies, a couple of months after the photoshoot.  I knew I would not use him again or refer him to anyone. 

Not everyone is fooled by aesthetics. Business owners in Nigeria invest in them too much these days without dealing with the substance, optics/perception of their businesses. What do customers think of your business after their first experience?

If as a Sole Proprietor with a small-scale business, you can't handle customers and their complaints, how will it grow to a conglomerate? 

The best way to keep Customers coming is not to keep them waiting.